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Ladies and gentlemen. It is my great pleasure to let you know Traction has launched a new website and with that comes a new home for this blog. Please direct your bookmarks to: www.tractionco.com/blog/author/adam While you're at it, you can also follow us on Facebook, Twitter, Flickr or SlideShare. Well, what are you waiting for? Get moving.

The agency landscape is rapidly shifting. Many claim to do everything. Some do one thing very well. At Traction, we focus on the things we do best and leverage an ecosystem of existing partners to do the rest. I was recently asked what our core competencies are. The answer is Strategy, Advertising and Innovation. We refer to the discipline of these three considered together as Brand Experience

About a decade ago, I was cutting my chops at DDB. Theo and I had been recruited to start the San Francisco office of their Tribal DDB office. One day, agency patriarch Keith Reinhard (he of "two-all-beef-patties-special-sauce-lettuce-cheese..." fame) came by and addressed the teams at both "mainline" DDB and us geeks over at Tribal about the coming future of digital. That day, Mr. Reinhard

The cover of Forbes magazine last month let the cat out of the bag. Social Shopping site GroupOn is the fastest-growing company... ever. First came Google, then came Facebook, now comes GroupOn. Yes, ladies and gentlemen, this is the next big thing. Half a billion dollars in revenue in less than one year. That's right, I said dollars. Not impressions. What is GroupOn? Well, it's the leader of

Every month or so at Traction, we host The Learn Phase, a four hour session of shared ideas, debate, conversation and pizza. It's named after the first phase of our process, "Learn," because that's what we hope to accomplish. We created a SlideShare channel so you could learn too. Enjoy! The Learn Phase: HTML5. The Geekening.View more presentations from Adam. The Learn Phase: Recasting the