This session will examine why branding is so powerful and the ongoing advantage that strong brands enjoy.  Our clients’ products and services are represented by brands, and so are we as individuals.  Our ability to develop a strong professional brand and to assist our customers in understanding the power of branding is an essential skill set in today’s competitive media environment.

In this workshop hone your skills:

• Examine your own brand
• Develop a strategic approach to consult with your clients on their brand
• Increase your value to your clients, your team, and your company

FEATURED GUEST:
Rita Gallaway is a Principal at Noll & Associates.  She has 15 years of experience in the media industry, including 7 years Vice President National Sales at Univision, 3 years at Telerep San Francisco, and 3 years at KSBY.

Rita is a Trainer and Facilitator for various professional topics including Personal Branding, Negotiating Skills, Handling Objections, Presentation Skills, and Strategic Account Management.  Rita is the Lead Facilitator at Noll for the Media Sales Academy, an intensive 18-day program designed to accelerate performance of high potential Account Executives.