About
The International Advertising Association (IAA) is the only global partnership of advertisers, agencies, media companies, and other related marketing and communications professionals. We can boast of more than 5,000 members in 92 countries and 60 local chapters.
What is the IAA?
The International Advertising Association is a one-of-a-kind strategic partnership that is inclusive of all the disciplines which constitute the full spectrum of marketing communications - from advertisers to media companies to agencies to direct marketing firms - as well as individual practitioners.
How is the IAA different from other Associations?
The International Advertising Association was founded in 1938 to champion responsible marketing communications. Over time, the IAA has become the advocate for consumer and advertiser free choice. No other Association is as inclusive of all the disciplines involved in brand building, nor has an organization which is global in scale yet has grass roots representation in 95 countries.
What is the IAA’s role today?
The IAA champions the freedom of companies to compete through responsible commercial speech, and it crusades for consumer choice made possible by commercial speech which informs, inspires and empowers individuals to raise their sights and reach for the life they want.
The IAA’s priorities - 2001 and beyond
Today, the International Advertising Association believes brand building communications is a force which can contribute meaning and values necessary and useful to individuals as they choose how to live their lives and shape their social and economic relationships.
On behalf of its members, the IAA is dedicated to:
- Crusading for consumers’ freedom to exercise their right to choose in a free market society.
- Championing the freedom to advertise responsibly without unwarranted restrictions in general, or by product category.
- Becoming the preferred portal/source for best practices in brand building communications.
- Delivering state-of-the-art professional development for the marketing communications community of the future.
- Encouraging the freedom for advertisers and consumers to engage in the exchange of personal information, based on mutual respect, which delivers added value to the individual.
- Providing an effective worldwide network for the exchange of local market knowledge and professional skill-set innovations through a variety of media, which include a world-class Website.