IAA | Inspiring Excellence in Communications Worldwide℠

Board of Directors

Jane

Jane Barrett, President

Zoosk.com
Jane Barrett has over 15 years experience in advertising and marketing fields serving in a variety of global positions with SanDisk, Intel, Grey Advertising and Young & Rubicam. Jane has lived and worked in Russia, US, UK and Germany. She currently works for Zoosk.com ensuring that romance continues around the globe.
http://www.linkedin.com/pub/jane-barrett/5/b03/2a8 janeybarrett@yahoo.com
Adam

Adam Kleinberg, Digital Chair

Traction, CEO
Adam is CEO and co-founder of Traction. His agency has been named among the top two interactive agencies in the United States by BtoB Magazine in both 2009 and 2010. When he's not creating overseeing the creation of advertising and marketing innovation for brands like Adobe, Clos du Bois, Bank of America and Salesforce.com, he can be found in the early morning fog doing his daily tai chi practice.
415.962.5800 http://www.twitter.com/adamkleinberg http://www.linkedin.com/in/adamkleinberg http://blogtraction.blogspot.com adam@tractionco.com
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Tina Poplowitz, Young Professional Chair

Geary Interactive, Manager, Business Development
With over 5 years of account management experience, Tina is committed to forging long-term successful client relationships. At Geary Interactive, Tina oversees the execution of full service digital marketing programs. Her client management experience includes MobiTV, Hill’s Pet, Unitrin Direct, Philosophy, JWT and Net App. Prior to joining Geary Interactive, Tina managed major market research accounts for Greenfield Online. Tina is a Bay Area native and studied Political Science and Business Administration at UC Berkeley.
415.655.8208 tpoplowitz@gearyi.com

Chris Card, Sponsorship Chair

CNNMoney.com, Sales
Chris is an Advertising & Media Professional with experience in planning and buying across multiple platforms for various customers such as QSR, financials, b-to-b technology and consumer retail. In 2005, she moved into advertising sales for a technology publisher. Currently, Chris is an Account Manager for CNNMoney.com working with partners located throughout the Bay Area and Pacific NW.
415.434.5212 Chris_Card@timeinc.com

Bill Criswell, Marketing Chair

Criswell Associates, President
Bill Criswell, President of Criswell Associates, has more than 30 years of experience in advertising, marketing communications, sales promotion, and public relations, and has served as producer for multiple network television specials, film/video projects and live events. Bill provides an invaluable wealth of expertise in strategic and creative direction for his clients, and his experience consists of an abundance of national and regional brands. Bill has served as board member for the West Coast chapter of the International Advertising Association for the past 10 years.
415.398.2220 billcris@pacbell.net

Jennifer Yomogida, Event Chair

IDG TechNetwork, Account Director
Jennifer has over 10 years experience working in digital media advertising on the West Coast. She is currently an Account Director at IDG TechNetwork, the worlds #1 global technology network. Previously she has held positions with About.com, Huson International Media and various others from startups to Fortune 1000 companies. She is the IAA West’s representative for BAARC helping the IAA West develop its relationship and outlining mutual opportunities. Jennifer holds a BS in Advertising from SJSU and resides in San Francisco.
415.974.7337 jenniferyomogida@gmail.com
Kevincox.head

Kevin Cox, Membership Chair

SAP, Director, Integrated Marketing
Kevin is a senior director at SAP responsible for global integrated marketing programs. Before that he spent over twelve years working for prominent advertising agencies around the world—DDB Needham, Ogilvy & Mather, Singapore, EURO RSCG, THINK New Ideas, and Doremus. He was responsible for founding Ogilvy & Mather Interactive Singapore, as well as the digital arm of Doremus San Francisco. He has directed integrated marketing communications for customers like American Express, Dell, Hitachi, IBM, Iomega, Lotus, Tektronix, Tivoli, Volvo and numerous start-ups. He holds an MBA from Thunderbird and Bachelor’s degree from the University of Southern California. Kevin has served as board member for the West Coast chapter of the International advertising Association for 8 years.
650.320.3278 kevin.cox@sap.com

Schandra Hope, Co-Treasurer

DRAFTFCB
415.820.8623 Schandra.Hope@draftfcb.com
Laurie

Laurie Hironaka, Event Chair

Topix.com, West Coast Advertising Manager
Laurie is a senior advertising sales executive who has extensive experience in digital and print publishing covering the breadth of consumer, business, and trade media. Currently at Topix, a top-four online news site hosting local news and discussion forums for every zip code in the U.S. she leads the digital ad sales effort focused on national advertisers. Prior to joining Topix, she worked at The Economist, a global newsweekly, where she opened the first San Francisco sales office and established it as the magazine’s single most productive, revenue producing territory, worldwide. For the IAA, Laurie was elected in 2006 for a two-year term to the global IAA board of directors, acting as the sole representative for the U.S. and Canada. She also served as president of the IAA’s Bay Area chapter from 2006 to 2010.
415-640-5141 laurie@topix.net
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Gerard F Corbett, Marketing Chair

Redphlag LLC, CEO
Gerry Corbett is an experienced and versatile branding, marketing, public relation and communications executive and coach having served four decades in senior marketing and communications roles at Global Fortune 100 firms and earlier in his career in aerospace engineering and information technology with Silicon Valley firms and NASA. He has a B.A. in public relations from San Jose State University and is a member of the board of directors of the Public Relations Society of America and International Advertising Association/West, and a member of the National Investor Relations Institute; Arthur Page Society, National Association of Science Writers, American Institute of Aeronautics and Astronautics and International Coaching Federation.
650-866-5005 http://prjobcoach.blogspot.com http://www.twitter.com/gerardcorbett gerard@corbett.org

Tawni Schutter, Marketing Chair

Discovery Digital, Account Manager
Over 12 years of experience in sales and marketing. Started in advertising agency in LA—TBWA/Chiat/Day and moved over to sales side of the business to follow passion of news and fitness. Have lived and worked in LA, NYC and San Francisco. Currently at Discovery Digital working on integrated platforms with broadcast, digital, mobile and social media to provide clients with media solutions that will build brand awareness, and drive sales. Discovery Communications is celebrating their 25th year Anniversary and continues to develop programing that is inspiring and informative about what is happening with the planet. She brings to the IAA project management skills to work with all board members and assist in organizing the various events and marketing projects.
tawni_schutter@yahoo.com